Introduction
I am an experienced design leader and culture expert with a proven track record of driving creative excellence and brand innovation across major media networks. I lead multidisciplinary teams to deliver strategic, data-driven design solutions that enhance brand identity and drive revenue growth. I excel in creative direction, branding, motion graphics, experiential marketing, and integrated campaigns, with a passion for storytelling that resonates across digital, social, and live platforms. I have been recognized for successfully developing branded content studios, fostering collaboration, and managing large-scale projects that generate industry acclaim.
Areas of Expertise
Creative Leadership | Brand Strategy & Identity | Motion Graphics & Animation | Experiential & Environmental Design | Integrated Marketing Campaigns | Team Building & Mentorship | Cross-Functional Collaboration | Strategic Problem Solving | Art Direction & Visual Storytelling | Data-Driven Design Solutions | Client Relations & Stakeholder Management | AI Image Creation
Professional Experience
Bageled NYC
Co-founder
September 2020 - present
Bageled NYC, the definitive tennis brand of NYC, creates content, curates on and off court events and offers unique, bagel-inspired products for tennis players, from lox-colored racket grips to apparel featuring its signature “Bagel Bud” mascot. Bageled.nyc showcases a searchable list of every pro on tour along with the number of bagels they’ve served and received this year (plus other fun data visualizations). The brand was borne out of the co-founders’ shared connections within the Brooklyn tennis scene along with an appreciation for tennis slang, in which a “bagel” refers to a score of 6-0 in a match. In 2023, 2024 and 2025, New York Magazine’s THE STRATEGIST recognized Bageled NYC in both its BEST MEN’S CLOTHING list and its Holiday gift guide.
Paramount Brand Studio
Vice President, Head of Design
November 2022 - September 2024
Led an in-house team of art directors, graphic designers, animators and developers delivering strategic creative solutions for leading advertisers along with internal sales and marketing teams. Also managed relationships and directed creative when working with outside agencies.
Spearheaded design at Paramount Brand Studio, an integrated custom content creative agency working across all Paramount properties, including MTV , CBS, VH1, CMT, BET, LOGO, Comedy Central, Nickelodeon, Paramount Network, TV Land, PlutoTV , Paramount and VidCon. Oversaw the 360 branding and sales presentation design efforts for Paramount Advertising.
Evolved the capabilities of the department delivering full-service creative including ideation, branding, motion graphics, environmental, experiential, social media campaigns, and sales strategy collateral.
ViacomCBS
VP Creative Director - Viacom Velocity
November 2014 - October 2022
Developed the branding system and identity for the launch of Viacom’s internal branded content studio.
Created short and long form custom branded content and pro social campaigns for a range of clients including 3M, Ad Council, Wendy’s, Reese’s, Levi’s, Pizza Hut, Peloton, Geico, Wayfair and FDA.
Spike TV
Sr Art Director
October 2003 - October 2014
Guided the motion design practice for Spike TV. Created bespoke motion graphics and animation for show and promo packages.
Education
Master of Architecture (M.Arch) Columbia University GSAPP, New York, NY
Bachelor of Arts (B.A.) Architecture Columbia University, New York, NY
Awards/Honors
Clio Awards - Entertainment Jury Member
Promax Global and North America - Design Jury Member
Promax Gold Award - Best PSA, Witness - The Power of Story
Promax Bronze Award - Best Art Direction and Design, Great Nations Eat
Cynopsis Social Good Award Winner - Best PSA, Witness - The Power of Story
Shorty Awards Finalist - Best PSA, BET Vote Your Voice