The Real Cost’s eye-catching educational experience, “The Nature in You,” aimed to reach today’s teens and help them understand the consequences of vaping. Seemingly a nature-focused exhibit from the outside, the black box build intrigued guests with its invite to “Take a Breath” and a break from VidCon.

Moving from a peaceful and lush tree pathway to the inside of a healthy-breathing lung to a bleak back room that embodied pollution, this six-part sensory walk-through experience included living plants, moss, and trees; spatial sound and installation art; projection mapping; and digital screens with custom content.