In an election year where voter participation among their audience was predicted to be down, and with voter suppression laws, gerrymandering and the dismantling of the Voting Rights Act disproportionately affecting the African-American community, BET needed to remind their viewers what was at stake, boost voter registration, and get fans talking across social media platforms to kickstart a movement. An array of channel talent, cultural influencer's and ordinary citizens appear to be on the verge of saying something important, but instead stand in silence. The end suggests that by not voting, individuals (no matter how powerful), give up their ability to contribute their points of view and be a part of the process.